Marshall White Expands Rural & Country Horizons

For over 60 years, the Marshall White name has been synonymous with premium property in core areas throughout Melbourne and, more recently, the Mornington Peninsula. Now, we are bringing our unparalleled knowledge, network, and dedication to exceptional service to cater to the growing demand for luxury lifestyle properties outside the city limits. 

Our expansion extends past geographical reach; it's also about creating a cohesive network that connects city, coast, and country, opening up new opportunities for both our buyers and sellers. By leveraging our extensive database and in-depth understanding of the luxury property market, we are uniquely positioned to bridge the gap between urban and rural property aspirations. 

Our new offering is designed to cater to the evolving needs of today's property market. With an increasing number of Melburnians seeking tree or sea changes and regional properties gaining popularity among investors and lifestyle seekers, our expanded service comes at a crucial time. This move allows us to tap into the burgeoning market of luxury rural and lifestyle estates, providing a comprehensive service that spans from inner-city penthouses and family homes to working farms and sprawling vineyards. 

Key to this expansion is the integration of specialised expertise within our team. We've brought on board professionals with deep knowledge of regional markets, ensuring that our clients receive informed, localised advice regardless of where they are looking to buy or sell in Victoria. 

Among these experts are Simon and Rebecca O'Donnell, who have joined our Coast & Country team. Simon, with his diverse background in sports and business, brings a unique perspective to luxury lifestyle properties. Rebecca, with her extensive experience in high-end real estate and property development, offers invaluable insights into the premium market. 

This expansion presents exciting opportunities for our network of agents. Our metro-based agents can now extend their reach, collaborating with regional specialists to offer clients a broader range of options, while also serving Melbourne residents who own rural properties. The cross-pollination of expertise not only enhances our client service but also opens new avenues for professional growth within our agency. 

Our commitment to technology and innovation plays a crucial role in this expansion. Advanced digital platforms enable seamless communication and property showcasing across distances, ensuring that our high standards of service are maintained regardless of location. 

As we step into this new era, we do so with a clear vision: to be the premier luxury real estate agency for all of Victoria, offering unparalleled service, expertise, and opportunities in every corner of the state. This expansion is about more than selling properties; we aim to connect people with their dream lifestyles, whether that's in the heart of Melbourne or the peaceful seclusion of the countryside.  

With this venture, we reaffirm our position at the forefront of the luxury real estate market, ready to meet our clients' evolving needs and the exciting opportunities that lie ahead in Victoria's diverse property landscape.