As P Johnson celebrates its 15th anniversary, we explore the brand's journey to become a global fashion powerhouse. This feature delves into the Australian perspective on style, the philosophy behind P Johnson, and the vision that has shaped its success. Join us for insights into the world of bespoke tailoring and timeless elegance that defines the P Johnson name.
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A Journey of Redefining Modern Wardrobes
10 September 2024
In the world of fashion, where trends come and go in the blink of an eye, P Johnson has stood the test of time, celebrating 15 years of sartorial excellence. What began as a roving tailor service, with Patrick Johnson and his business partner Tom fitting clients in offices across the city, has expanded into a global brand synonymous with impeccable taste and craftsmanship.
From its humble beginnings, P Johnson has remained steadfast in its mission: to guide clients towards the most tasteful wardrobes, simplify their lives, and create unforgettable experiences along the way. Today, the brand's offering has expanded to include a full range of women's and men's ready-to-wear and made-to-order clothing, covering every aspect of the modern wardrobe.
At the heart of P Johnson's success lies Patrick Johnson's commitment to beauty in clothing. This dedication is evident in the brand's crafted approach, use of top-shelf fabrics, and unique in-store experiences. The P Johnson stores are an extension of the brand's aesthetic philosophy, benefiting from the design expertise of Patrick's wife, acclaimed interior designer Tamsin Johnson. Her distinctive blend of opulence and freshness creates welcoming, homely spaces that perfectly complement the brand's aesthetic.
The P Johnson empire now spans the globe, with stores in New York's Soho and London's Fitzrovia and multiple locations across Australia. From Sydney to Melbourne, Brisbane, to the upcoming women's space in High Street Armadale, P Johnson continues to bring its unique vision of style to discerning clients worldwide.
As the brand celebrates this milestone, Patrick Johnson reflects on the journey and the philosophy that has guided P Johnson's success. In a letter to readers, he shares his thoughts on the Australian perspective, the importance of beautiful clothes, and his vision for a life well-lived:
"As a late teen, I once saw a bumper sticker that read, ‘If you ain't livin' on the edge, you're takin' up too much space’. I liked it. While growing up in Australia had its more obvious privileges and freedoms it can, at times, also leave something a little more cultivated to be desired. Apart from a healthy disengagement from pomposity, I now see the greatest of those privileges is our relative isolation."
Patrick's unique perspective, shaped by Australia's geographic and cultural position, has informed the brand's approach to fashion and lifestyle. He continues:
"From a distance, we can evaluate, salvage, refine, cherry-pick and augment all the best things that other societies have long established. I feel a peculiar urgency to accelerate our own tastes, to communicate beauty, deliberate on it, and to convince the unconvinced of its value to us."
This passion for beauty and refinement is at the core of P Johnson's ethos. Patrick sees beautiful clothes as just the beginning of a journey towards a more considered, enjoyable life:
"Beautiful clothes, their sensuality, their organics, and their crafted nature is just a start, but it's a start I know I can help with. Then, convincing ourselves of the value of dressing well, discovering what that is for each person, learning the language of it and reestablishing the dialogue that is next, and then there is the rest of it - art, music, film, interiors, buildings and landscapes."
As P Johnson looks to the future, Patrick's message is clear: slow down, appreciate beauty, and live life to the fullest. In his words, "Live Slow - Die Old." It's a philosophy that has served P Johnson well for 15 years and promises to guide the brand for many more to come.
To make a booking, please contact Lyo at lmi@pjt.com