Leasing Agent Spotlight - Danielle Crumblehulme

Can you describe the key responsibilities of a leasing consultant and how your role contributes to successful property management?

A leasing agent must have property and market knowledge. They host inspections, serve as the face of the rental business, and initiate relationships with new renters, building trust and rapport.

They process applications and select the right person for each property, ensuring each new renter finds the right home for them.

Working with rental providers, they ensure the best return on investment. The leasing agent supports their property management team by ensuring the property is presented in its best condition and that each tenancy runs smoothly.

What strategies do you employ to attract and secure the appropriate renters for the properties you manage?

Being engaged and observant at inspections, talking to people about their needs and requirements, and helping them make the right selection for their new home by listening to their priorities and preferences.

How important is property presentation in the leasing process, and what advice do you give to rental providers to maximise their property's appeal?

Property presentation, from the advertising campaign to the physical property, is key to successfully securing a renter. If a property needs some TLC, I will recommend it to the owner, working with my property management team to ensure any maintenance or updates are done. I strive to ensure each renter is moving into a home that does not require maintenance. This is best for all parties, as it sets the standard for a smooth tenancy.

In your experience, what are the most common challenges in the leasing process, and how do you overcome them to ensure a smooth experience for both renters and owners?

The biggest challenge is pricing. The cost of living is certainly affecting everyone. Owners want the best possible rent for their investment to cover mortgages, land taxes, body corporate fees, and maintenance. However, these increases to the rental provider can't always be reflected in rent; if the rent is too high, the property will remain vacant.

This is overcome by educating owners on the trends in the market. The rent needs to reflect what people can afford to pay rather than staying vacant and not achieving any rental income.

Looking ahead, what directions do you see emerging in the rental market?

The market changes from week to week and month to month. Owners need to ensure they maintain their property and listen to the advice of their managing agent. The highest rent is not always the best strategy; having a great renter who cares for your investment outweighs this. Owners and agents need to be aware of the industry minimum standards. The market will see more owners selling if they don't keep up with these standards. There does not need to be a rental shortage if rental properties are well maintained. We will see more investors who know what it is like to be a renter and will set better standards.