In conversation with Roulston

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Roulston

10 October 2024

We recently spoke with Rollo Wright, the founder of Roulston, about his journey in property development. From assisting his father at auctions to leading projects like Malvern Gardens, Rollo's passion for creating exceptional living spaces has been lifelong. He shares insights into his beginnings, his design philosophy, and his vision for the future of residential development. 

How did your early start in the property industry shape your vision for Roulston?  

I grew up watching my dad work hard in real estate. As a child, I helped him put up auction flags and examined floor plans at open-for-inspections, always looking for ways to improve spaces. My entrepreneurial interest started early—I bought, renovated, and sold pushbikes, then cars and boats. With those earnings, I purchased my first property at 18, a one-bedroom flat in Elsternwick for $125,000. I studied Planning and Design and Property and Construction at The University of Melbourne. After graduating, I was grateful to land a job with Richard Buxton at Buxton Group, where I further developed my passion for property development. Today, Richard and I remain business partners, continuing to collaborate on ventures that leverage our shared expertise and vision. 

The Malvern Gardens project in Malvern East unites industry-leading expertise. Which features of this project do you feel are setting new benchmarks for quality and design?  

Collaborating with the esteemed architects from Ewert Leaf, we've created a project I'm incredibly proud of. I believe every apartment ticks all the boxes, from ample storage space and credenzas to areas for umbrellas, raincoats, ironing boards, and vacuum cleaners. The building features a timeless design, with floor plans that are 10-15% larger than others in the area, offering spacious living rooms and master suites. Each apartment includes a formal entry, large balcony, and high-quality finishes sourced from local businesses we've partnered with for over a decade. These are secure, lock-up-and-leave homes. 

Roulston focuses on the creation of "inspired properties of enduring quality." What do you believe are the key elements that contribute to a property's longevity in both style and function? 

A well-designed property should balance aesthetics with practicality, ensuring that spaces are both beautiful and functional for everyday living. This includes ample storage, flexible layouts, and durable finishes that stand the test of time. High-quality materials and craftsmanship are also crucial, as they enhance the property's appearance and ensure it remains in excellent condition for years to come. 

It is also important to incorporate timeless design elements that won't date and create spaces that can adapt to residents' changing needs. I always strive to develop homes that offer long-term value, comfort, and a sense of community, which I believe are essential to a property's enduring appeal. 

How do you see the residential development market evolving in the next decade, and what role do you envision for Roulston within this landscape?  

There is likely to be increased demand from downsizers. Many may wish to spend more time away from the city, down on the peninsula, interstate, or travelling abroad. Luxury apartment living in premier locations offers owners flexibility, safety, and convenience without the stress of maintaining a large home. 

Roulston will continually work with the best in the industry to develop and provide a beautiful and timeless product. Priorities will always be apartment location, something I will not compromise on, generosity of space, and aspect. I approach developments with sophistication and flexibility, understanding that some purchasers have specific needs for their homes, and I am always happy to work together on this. The increased focus on energy efficiency and sustainability in housing is important, and we share this responsibility now and in the future. 

 

LEARN MORE - https://www.roulston.com.au/