Founded in 2010 by Charles Hinckfuss, furniture brand MCM House was born from a desire to create high-quality indoor and outdoor furniture that embodies the relaxed Australian lifestyle. We spoke with Charles to learn more about his journey, the inspiration behind MCM House, and how the brand continues to define timeless, effortless style for modern living.
What inspired you to start MCM House, and what gap in the market did you see that the brand set out to fill?
Coming from a decorative arts background, I envisioned a lifestyle brand that married timeless design with artistic integrity—something I felt was missing in the Australian market when I began. MCM House was born from the desire to create pieces that felt as enduring as they were inspiring.
How did your experience with antiques shape the vision and design philosophy of MCM House?
Working with antiques taught me to appreciate the harmony of contrast and timelessness. Great period pieces evoke a mood and a sense of history that can transform a space. That philosophy of mood-changing design informs everything we create at MCM House, resulting in modern classics with soul.
What roles do proportions, textures, and textiles play in creating the signature MCM House look?
Proportions, textures, and textiles are the foundation of the MCM House aesthetic. I draw inspiration from natural elements—rock, sand, salt, sky, and sun—and translate those into materials and textures that feel organic yet elevated. These are the essential building blocks for our signature look.
What do you hope customers feel or experience when they bring MCM House pieces into their homes?
I hope our pieces evoke a sense of worldly sophistication—design that feels curated yet approachable. It's about offering elegance without pretension, creating spaces that invite personal creativity and expression.
What drove the expansion into your new Armadale store, and how does it reflect your vision for MCM House's future?
When a space with unique potential becomes available, it’s an opportunity to inspire growth and evolve the brand. The Armadale store represents a pivotal moment for us—a stepping stone toward the MCM House we aspire to be. It’s a physical manifestation of our vision, blending ambition with authenticity.
Learn more - https://www.mcmhouse.com/
