In Conversation with Carlotta + Gee

What inspired you and Carlotta to turn your love for linen bedding into a business? Can you tell us how a moment at a boutique hotel influenced your journey?

Carlotta and I stayed at an amazing boutique hotel in Byron Bay called The Atlantic. We had the best night’s sleep and felt so relaxed and inspired. We wondered why that feeling of small, simple pleasures disappears when you return to the ‘rat race.’ We started discussing our love for a great night’s sleep and the sense of calm we experienced there. That moment sparked the idea - where could you buy linen that wasn’t overly expensive, boring, or old-fashioned but still evoked that same comfort? And so, Carlotta + Gee was born.

Starting a business with a friend can be a unique experience. How did your combined backgrounds in interior design and PR shape the brand, and how do you balance your roles now?

It’s definitely unique - almost like a marriage! Very few people could come up with an idea, start it, and, nearly seven years later, still run a successful and growing business together. Carlotta worked in event management and aviation, bringing branded events like the Aperol marquee at the Australian Open to life. I worked in PR, building brand profiles and generating publicity for consumer brands. Our skill sets are completely different but complement each other perfectly. From the start, we’ve stuck to our respective roles, and it’s worked seamlessly.

Your linen is made from sustainably grown flax and is certified eco-friendly. Why was it so important to make sustainability a core part of your brand's mission?

Linen is a long-lasting investment. We believe in slow fashion - products that stand the test of time, make you feel good, and are kind to the environment. We love how flax, the plant used to make linen, is entirely waste-free. Grown in Normandy, France, every part of the flax plant has a purpose - flax seeds for salads, flax oil for varnishes, and fibres for linen. Unlike cotton, flax doesn’t require irrigation, making it an eco-friendly choice.

What does the process look like for developing your product range and choosing those beautiful earthy tones?

Where do you draw inspiration for your designs? Our designs blend European flair from Carlotta (who’s Spanish) with Australian influences from me. At Carlotta + Gee, we ensure our colour palette is cohesive, allowing customers to mix and match effortlessly. Every colour complements the others. Our latest tones, like Marine Blue, Green Fig, Yellow Stripes, and Tobacco Stripes, are perfect for the warmer months.

Looking ahead, what are your plans for the future of the brand?

Are there any exciting projects or goals you are working toward? 2025 is shaping up to be an exciting year! We’re expanding our colour palette, which already features over 25 hues, with a few new additions. Plus, we’re thrilled to announce the launch of our C+G Kids range, including cot sheets, quilts, and everything little ones need to enjoy luxurious linen.

LEARN MORE www.carlottaandgee.com