From Location to Lifestyle

Australian families are influencing the property market, combining their preference for traditional needs with modern lifestyle aspirations. Recent data reveals shifting priorities in the search for the ideal home.

Bedrooms remain the top priority (88%), with many seeking additional rooms that can serve as home offices for remote workers. Suburb choice and overall home size follow closely, highlighting the continued importance of location and space.

Alongside school catchment areas and childcare access, proximity to family reveals the growing value of support networks. This shift extends to pet-friendly spaces, which an increasing number of families are prioritising (40%) over city proximity (22%).

Families are also looking for homes offering comprehensive lifestyle upgrades, preferring easy access to social hubs (33%) and shorter commutes (40%), reflecting a growing desire for work-life balance and community integration for well-rounded, connected lives.

“As the dynamics of family living evolve, we are witnessing a shift in what defines the ideal home. It's no longer just about prime location; modern families are looking for properties that seamlessly integrate lifestyle, flexibility, and convenience. At Marshall White, we recognise this transformation and remain committed to helping families secure homes that not only cater to their current needs but also support their long-term growth, connection, and quality of life. Understanding these priorities is essential in matching clients with homes that truly enhance their day-to-day living." Eric Lim, Marshall White Sales Executive

The ideal family home in 2024 is shifting from 'location, location, location' to 'lifestyle, connection, convenience'. At Marshall White, we understand these evolving priorities. Our team is dedicated to finding homes that not only meet family needs but align with lifestyle aspirations.

Ready to find a home that fits your family's evolving needs? Contact Marshall White today to start the journey towards your ideal family home.

*Data source – www.domain.com.au