Cosh Living

Image of interior design

Transforming Australian Living Spaces

05 December 2024

Founded in 2008 by Colin Kupke and Shane Sinnott, Cosh Living has grown from a single showroom to a national leader in premium indoor and outdoor furniture. We spoke with Betty Milner, Victorian State Manager, about her journey and the company's evolution in the Australian market.

Can you walk us through the career path that led you to become the Victorian State Manager at Cosh Living? What initially attracted you to the company?

My journey to becoming the Victorian Sales Manager for Cosh Living has been shaped by a background in Industrial Design and extensive experience in the commercial and residential furniture industry. Recently, I transitioned into the high-end residential sector, which sparked my passion for collaborating with brands that champion Australian manufacturing. This commitment to quality and design excellence drew me to Cosh Living, where I was captivated by their impressive selection of both local and international brands like Tribu, Dedon, and Kett. The bonus of working for leading designer Justin Hutchinson from Kett Studio further solidified my interest, aligning perfectly with my vision of delivering exceptional, curated spaces to aspiring clients.

Cosh Living prides itself on being a family-owned Australian business. How does this family-oriented approach influence the company culture?

Cosh Living, as a family-owned business, fosters close collaboration with decision-makers, allowing for direct contributions to its growth. This is a very rewarding position to be in. The interactions are respectful when you're working alongside not only the owners but also their family members who work for the business. Colin and Shane are humble business owners who express their appreciation for all that we bring to the company. There is a gratitude and passion that exists within Cosh that ripples through the whole team from the top. Moreover, many people in the company have become part of the family through their loyalty and tenure.

The company emphasises a "laidback luxe" aesthetic. How do you personally interpret this philosophy, and how does it guide your decisions in product selection?

The Australian approach to luxury is understated; our sense of luxury grounds itself in simple, high-quality materials. Laidback luxe is a more casual approach to furnishing your home that focuses on ease, comfort and timelessness. Typically, Australians don’t like extravagance, and this laidback aesthetic avoids the traditional markers of a luxury product like prominent branding and heavy ornamentation.

Casual indoor-outdoor living is a quintessential element of the Australian way of life, and many of our homes are now designed to facilitate the erosion of this boundary. Our product selection is driven by this lifestyle, creating a seamless transition from indoors to outdoors, ensuring there is no sacrifice on style and comfort. This flexibility of all spaces in our home to be both casual and formal means the material selection must also embody this duality.

This includes materials like Spanish ceramics - non-porous surfaces that echo patterns of marble but hold up to red wine spills. We also utilise UV-stable outdoor fabrics woven to look and feel like cotton or wool boucle. This intentionality means there is little distinction between indoor and outdoor, and a general Australian un-fussiness.

What is your vision for the future of Cosh Living?

We import exceptional international furniture, but what makes us unique is that we handle much of the finishing and upholstery in Melbourne. This speeds up delivery and supports Australian craftsmanship. In 2016, we launched our own brand, Kett, focused on Australian-designed and made products, working with local makers. Our vision is to continue to bring the best international furniture to Australia whilst also supporting and elevating our local design and manufacturing industry.

LEARN MORE https://coshliving.com.au/